Is Keyword Research Important For A New Blogger? Using Jaaxy

Early on, I overlooked the importance of targeting the right keywords. This mistake led to less traffic on my blog, a pitfall that I could have avoided with effective keyword research. Reflecting on this experience, I beg to ask: Is keyword research important for a new blogger? 

Keyword research is crucial because it helps you understand the terms your target audience uses to search for content.

It can help optimize your blog for better visibility in search engine results.

Essentially, it paves the way for increased traffic and a higher potential for audience engagement.

In this post, we will delve into the importance of keyword research for new bloggers and how to leverage the power of the Jaaxy tool, a part of the Wealthy Affiliate training platform.

This material comes from one Online Entrepreneur Certification (OEC) course lesson.

Note: We may include products or services that will be helpful to our readers. This post may contain affiliate links. For more information, please review the affiliate disclosure page.
  1. What Is A Keyword?
  2. What Is Keyword Research In Digital Marketing?
  3. The Connection Between Keyword Research And Blogging Success
  4. Introduction To Jaaxy And Wealthy Affiliate’s Approach To Keyword Research
  5. Step-By-Step Guide To Doing Keyword Research Using Jaaxy
Is keyword research important for a new blogger? This post will go over keyword research, with a beginner's guide to using Jaaxy.

Is keyword research important for new bloggers?

Keyword research is crucial for a new blogger because it helps understand the terms your target audience uses to search for content. It can help optimize your blog for better visibility in search engine results. Essentially, it paves the way for increased traffic and a higher potential for audience engagement on your blog.

What is a keyword?

To better understand the concept of keyword research, let’s first clarify what a keyword is. 

In the simplest terms, a keyword is a word or phrase that internet users type into a search engine when looking for information. 

For example, if someone wants to find cake-baking tips, they might type “how to bake a cake” into Google.

Is keyword research important for a new blogger? Typing in a keyword through Google is a key component to understanding search intent.

In this case, “how to bake a cake” is the keyword. But why is this important for bloggers? 

When you use the exact keywords that people are typing into search engines, you increase the chances of your blog appearing in their search results. 

The more your keywords align with what people are searching for, the higher the likelihood of driving more traffic to your blog.

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What is keyword research in digital marketing?

Keyword research is the process of finding and analyzing search terms that people enter into search engines.

It is a critical component of Search Engine Optimization (SEO) and can significantly impact your blog’s visibility in search engine results.

As a new blogger, conducting keyword research is vital as it allows you to understand the language your potential audience uses to search for content related to your blog’s niche. 

This knowledge helps tailor your content to meet your audience’s needs effectively, increasing the chances of your blog appearing in relevant search results and driving traffic to your blog.

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The connection between keyword research and blogging success

Keywords play a significant role in the success of your blog. 

They help increase your blog’s visibility in search engine results and ensure that your content reaches the right audience.

By focusing on the right keywords, you attract a targeted audience to your blog who is more likely to engage with your content and potentially become regular readers. 

Introduction to Jaaxy and Wealthy Affiliate’s approach to keyword research

Jaaxy is a powerful keyword research tool designed to simplify the keyword research process. 

Wealthy Affiliate’s training on Jaaxy and keyword research provides a comprehensive guide to using this tool best.

Is keyword research important for a new blogger? This graph lays out a few rules to conducting keyword research with Jaaxy.

Golden rules for conducting keyword research with Jaaxy

Jaaxy operates based on three core principles:

High search volume

Finding keywords with high search volume means that a substantial number of people are searching for that particular keyword. By targeting these keywords, you increase the potential traffic to your blog.

Low competition

A keyword with low competition has fewer websites ranked in search engine results. Targeting such keywords increases the likelihood of your blog ranking higher in search results.

Keywords that make grammatical sense

While search volume and competition are crucial, it’s equally important to select keywords that are grammatically correct. Using grammatically correct keywords helps maintain the quality of your content and ensures a good reader experience.


  • A keyword that does not make human sense: “how i cook lasagna”
  • A keyword that makes human sense: “how do i cook a lasagna dish”

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Read next on “Is Jaaxy The Best Keyword Research Tool? Top Jaaxy Review“, to get an in-depth review of this simple-to-use keyword research tool, brought to you by Wealthy Affiliate.

How many keywords should I use in a blog post?

As a blogger, focusing on one keyword per article is best. This approach allows you to concentrate on creating high-quality, focused content around a specific topic, improving your post’s relevance and searchability in search engines.

A step-by-step guide to doing keyword research using Jaaxy

Using Jaaxy is straightforward. 

Enter a keyword in the search bar, and Jaaxy will provide you with a list of related keywords, along with their respective metrics.

Jaaxy’s main features include the following:

  • Average Search Volume 
  • Traffic Numbers 
  • Quoted Search Results (QSR)
  • Keyword Quality Indicator (KQI)
Is keyword research important for a new blogger? This is an image of what Jaaxy looks like when searching for keywords.

Here’s what they mean in the table below:

Average Search VolumeThe average number of searches that the keyword receives per month.
Traffic NumbersThe estimated number of visits to your website per month if you rank on the first page of Google
for your target keyword
Quoted Search Results (QSR)The number of competing websites ranked in Google for this exact keyword.
Lower QSR indicates less competition.
Keyword Quality Indicator (KQI)A color-coded indicator (green, yellow, red) that gives you a quick reference to the quality of the keyword for SEO.
Jaaxy terms

The best rule of thumb: When conducting keyword research through Jaaxy, I prefer to follow the 50/50 rule. In other words, the average search volume is more than 50 per month, and the number of competing websites (QSR) is under 50.

Hands-on practice: Getting familiar with Jaaxy

Now that we’ve discussed the importance of keyword research and how Jaaxy can help, it’s time to get hands-on. 

Why not conduct a few keyword searches yourself? It’s the best way to understand the tool’s work and get familiar with keyword research.

First, go to Jaaxy’s website and sign up if you haven’t already.

Is keyword research important for a new blogger? This page is what Jaaxy looks like when searching for keywords.

Once logged in, start with a broad keyword related to your blog’s niche. For instance, if you have a cooking blog, you might start with “healthy recipes”.

Type your keyword into the search bar and hit enter.

Look at the results Jaaxy provides, particularly the average search volume, traffic numbers, QSR, and KQI for each potential keyword.

Is keyword research still important for SEO?

Keyword research remains a vital component of SEO. It helps identify the phrases and terms your target audience uses in search engines, allowing you to optimize your content accordingly and improve your website’s visibility and ranking in search engine results.

What to not forget as well

Don’t forget to apply the principles of high search volume, low competition, and grammatically correct keywords as you interpret the results.

By doing so, you’ll not only become comfortable using Jaaxy but also gain insights into potential keywords for your blog. 

This exercise is not just about using the tool—it’s about developing an essential skill that will help your blog to flourish.

The more you conduct keyword searches, the more you’ll understand your audience, your niche, and how to align your blog content with them.

Final Words

Keyword research is a vital tool for new bloggers, and Jaaxy provides an excellent platform for conducting comprehensive keyword research. 

Embrace this process, and your blog will grow in visibility, reach, and success.

Why not take action right now? 

Check out this in-depth lesson from the Wealthy Affiliate platform to further enhance your keyword research understanding and apply it to your blog today.

Watching this lesson requires you to upgrade to at least a Wealthy Affiliate premium membership.

If you’re not ready, I strongly recommend you set up a free starter account (FSA) and go through the first level of the OEC course. 

If you’ve already upgraded, log into your account and proceed from there.

Your Turn: Will you master keyword research for maximum success?

I want to get your thoughts on this topic. What has been your experience with keyword research so far? 

Have you noticed any changes in your blog’s traffic or engagement since you started implementing keyword research?

Have you used Jaaxy or any other keyword research tool before?

If so, how has it helped in shaping your content strategy?

Do you have any specific challenges or questions about keyword research that you’d like us to address in future blog posts?

Feel free to share your thoughts by leaving a comment below. I look forward to reading your responses, and I’ll gladly respond promptly.

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4 thoughts on “Is Keyword Research Important For A New Blogger? Using Jaaxy”

  1. It is not difficult to understand the concept of keywords, but you must also understand the intent of why they are searching for the keyword. 

    Is it passing interest, interest in knowledge, or a desire to obtain something? Crafting your content for your audience helps you become the most successful. 

    A tool like Jaaxy is so beneficial to get an engaged audience when creating content! 


    • Hi Carolyn,

      I couldn’t agree with you more on search intent. Keywords are important, but going that extra step further to knowing search intent can help immensely.

      Those are some good questions to ponder on. Also, understanding your target audience is key to getting your content discovered through your target keywords.

      Jaaxy is a simple keyword tool to do just that. For those interested, it’s worth checking it out to find some great keywords to start out with.

      Thanks for sharing your thoughts- they’re much appreciated.

  2. Jaaxy is an important tool not only for new users, but for those who have been using this tool like myself for years. 

    One of the major aspects of this line of work is finding the right keyword base on your niche to rank well in the search engines that will convert not only in the number of followers, but helping to make the sale as you move on the various monetization methods. 

    Using Jaaxy is a must.

    • Hi Norman,

      Doing keyword research through Jaaxy can be very helpful at times. I’ve found it to be beneficial myself from time to time.

      Those are some great points about what you made. Finding the right keywords does matter when it comes to getting ranked at the top of Google.

      Jaaxy can be a great starting point, for sure. It’s worth checking out.

      Thank you very much for sharing your thoughts- they’re greatly appreciated.


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