Why Your Business Needs More Than Just A Profit Motive

Ever wondered why some businesses soar while others plummet faster than a lead balloon?

It’s not just about having a killer product or a slick marketing campaign.

It’s about building a business that resonates with your very core.

And that’s where Ikigai comes into play.

Why Ikigai is a Game-Changer for Entrepreneurs


When your business aligns with your Ikigai, you’re not just chasing profits; you’re fulfilling your life’s purpose.

Let’s say you love animals and are also good at taking care of them.

You could start a blog about a specific dog breed, or dogs that you worked with before. It would allow you to spend your days with animals and help their owners feel at ease knowing that their pets are being well-cared for.

That would be an example of alignment because it combines your passion for cooking with your skills and talents.

It would also allow you to use your business to help others, which would be fulfilling on a personal level.

Ultimately, the key to alignment is finding a business that you’re passionate about and that allows you to use your skills and talents to help others.

When you find that, you’ll be well on your way to fulfilling your life’s purpose.


A business built on Ikigai is more likely to weather the storms because you’re committed to it for the long haul.

For example, a business that is built on Ikigai may be more likely to survive an economic downturn because it is focused on providing a product or service that people need and want, even in tough times.

The business may also be more likely to attract and retain customers because it is passionate about its work and is committed to providing a high-quality product or service.

Similarly, a business that is built on Ikigai may be more likely to succeed in the face of changes in technology.

This is because the business is constantly innovating and adapting to new technologies, which allows it to stay ahead of the competition.

The business may also be more likely to attract and retain employees who are passionate about technology and who are committed to helping the business succeed.

Overall, a business that is built on Ikigai is more likely to be sustainable because it is based on a strong foundation of understanding and passion.

This foundation can help the business to weather the storms of change and to succeed in the long run.


When you’re passionate about what you do, that energy is contagious. It not only uplifts you but also the people you serve.

A teacher who loves teaching will be more enthusiastic and passionate about their job, which will in turn make their students more engaged and interested in learning.

That can have a positive impact on the students’ academic performance and overall well-being.

The teacher’s passion for teaching can also be contagious, inspiring other teachers to be more passionate about their work.

That can create a ripple effect that can improve the quality of education for everyone.

Overall, the impact of Ikigai can be far-reaching and positive.

When people are passionate about what they do, it can have a positive impact on themselves, the people they serve, and the community as a whole.

Here’s my two cents

If you’re serious about building a business that fills your pockets and soul, then you need to get acquainted with Ikigai.

And what better way to start than with Wealthy Affiliate? It’s the ultimate platform for anyone looking to build a business around their passion.

Learn more about it here.

{By the way, this is an affiliate link I’m providing. There’s no extra cost to you when you sign up to WA via the link}

Ready to build a business that aligns with your Ikigai? Get started today!

Until the next post,


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Eric is the owner and chief editor of notimekillers.com. 

He takes great pride in helping people manage their time and grow their businesses. 

Eric is a firm believer in financial and time freedom, as he believes in financial independence and taking ownership of your time. 

“Time is your most important asset. It can be your best friend or worst enemy. How you use your time can shape the future you desire to have.” 

In his leisure time, Eric loves to write and read whenever possible. He enjoys going for long walks outdoors while doing in-home workout videos every week. 

You can also connect with Eric via LinkedIn.

Self Photo 2019: Here's a picture at a building in downtown Chicago.

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