Why Providing Value Is Important: 3 Reasons For Business

Value is the cornerstone of how entrepreneurs do business with other people. If you want to understand why providing value is important, you’re already putting yourself in a good situation.

Providing value at the highest level helps improve the quality of life for your customers. When they have a problem they can’t figure out, you come into play to provide the best solution for them. 

That’s the general basis of doing business: If you have a solution to someone’s problem and you’re always helping people first, you will develop lots of trust in your business.

In this post, I will define what value is and how to apply it in business. Along with that, I will lay out three reasons why it’s important for conducting good business practices.

  1. What Is Value? What Does It Consist Of?
  2. How To Apply Value In Business
  3. Builds Trust Between A Customer And A Business
  4. Put People First Before Money
  5. Builds Awareness For Your Brand
  6. Questions To Ask Yourself
Why providing value is important: This post goes over some reasons why value is necessary for growing a business.

What is value? What does it consist of?

Value includes the things we believe that can help people improve their livelihoods. When it comes to business, we are providing a solution to a common problem.

When someone is encountering a problem they want to find the best solution that they can find. If your business has that solution then that’s going to help someone solve their problem.

These things may include honesty, fairness, respect, and integrity.

As an entrepreneur, value matters because we want to provide the best solutions to potential customers. 

If we have the solutions to their problems, they’re more likely to engage with us while building long-term relationships.

How to apply value in business

In my view, the best way to grow a business is to always provide value to others. When you put people first or help them, then you are doing your primary job as an entrepreneur.

When providing value to others you’re helping them in two ways:

You have a solution to a problem they’re trying to overcome

  • Problem: Someone’s car is full of scratches. They’re struggling with finding a car wax cleaner that will remove all of the scratches.
  • Solution: You have a wax cleaner that clears out all of the scratches on your car quickly. The only question is: Is your cleaner the best one out on the market? If so, you’ve added a lot of value to your customer.

You help someone achieve a goal in a meaningful way

  • Example: Someone finds your website through search results: They read an article on a specific topic.

After reading it, they now know more about that topic in general. On a side note, that helps to build brand awareness for your business.

Why providing value is important?

Providing value to others helps to improve their livelihoods as entrepreneurs. If we’re able to provide the best solutions to their problems then that will make them better off. 

When we have that solution to their problem, they’re more likely to work with us and build a long-term relationship. Let’s discuss three reasons why that is.

Why providing value is important: This graph lays out three reasons to providing value from your business.

Builds trust between a customer and a business

When we provide value to someone, that helps to build trust in a business relationship. When someone sees something good in that, they’re going to identify the value of what you’re providing.

When they see you as someone who’s helping them- that’s going to build a lot more trust.

If you want to do business with anyone, you have to show yourself as a credible figure. 

If you’re someone who’s reliable and seen as an expert in your industry, that’s going to be a lot more trust when you work with customers.

What is value and why does it matter?

Value consists of things we believe can help people improve their livelihoods. If that’s a solution to a common problem, that can help someone make something more simpler and convenient. These things may include honesty, fairness, respect, and integrity.

As an entrepreneur, value matters because we want to provide the best solutions to potential customers. If we have the solutions to their problems, they’re more likely to engage with us while building long-term relationships.

Put people first before money

When people start out in business, the primary objective seems to be to make money first; however, thinking that way is not good if it’s solely about making money

Ye,s making money is important to grow a business. But first and foremost, you have to put people first.

Putting people first puts that value mindset in place. The people who are going to do business with you want to see that they can trust you, and that you’re not just trying to grab their money instantly.

There are a lot of businesses that intend to take people’s money. Whether that’s by sleazy sales techniques or giving out white lies these are considered bad business practices.

Why Providing Value Is Important: 3 Reasons For Business Growth

Dog food

Say if you own a dog: You want to get the best food possible to make sure your dog is healthy and happy. 

A situation that can come up is you buy dog food. 

You realize it’s not the best one for your dog; for example, your dog gets sick or there could be something in the food that’s causing health problems.

When you do further research on the food you may find a lot of negative reviews or complaints about it. 

You might come across some reviews that say, “don’t buy” or don’t recommend”.  Another thing could be you see a report of maybe the dog food is not the best for certain types of breeds.

In that case, that’s a good sign that a company is not providing value. 

Instead, they’re focusing solely on the profit portion over providing the best food for pet owners.

So it’s good to see these patterns and determine whether a business is solely making money instead. It happens a lot but you can avoid going down this situation if you run your own business.

A relevant article from notimekillers.com

Read next on “What Is The Best Way To Grow A Business? My Best Approach“, to learn about what works best to grow a business. Hint: it’s what is mentioned in this current article you’re reading.

Builds awareness for your brand

When you are providing value, your customers could be spreading the good word about your business. If they’re sharing with others about how good your product or services are, that’s going to help with building your own brand.

Especially when it comes to the long-term potential, growing brand awareness can really help. Not only may it help you earn more revenue, but potentially even more customers who want to do business with you.

Why providing value is important: Giving value can help with building brand awareness for your business.

An article on your website

If you’re in the online space with a niche website, that may apply to any one of the articles you wrote. If someone visits your website and reads an article on a topic, two things are likely to happen:

  1. The visitor will read it, but they will not find the solution to their problem. So they quickly leave your website.
  2. The visitor may read your article in its entirety and learn a few things about that topic. When that happens you’ve done an effective job providing value-  Someone learned about a topic that they were curious about.

When the second scenario happens, the visitor is more likely to come back to visit your website. 

Or if you have social media pages they’ll most likely follow you and want to stay updated on your latest content.

If a person continues to follow you, they may share that information with other people. 

When other people read your content and they get the same input, they’re more likely to keep following you as well.

So this is a common example of growing awareness for your brand. The more awareness there is for your business, the better your potential for acquiring more customers.

Questions to ask yourself:

  •  What’s an example of how you can provide value to someone?
  •  How can you help your customer solve their problem?
  •  Will you be engaging and responsive with your target audience?
  •  Do you have that helping mindset over making dollars only mentality?

Final Words

We hear the term “value” often. But a lot of people don’t have a deeper understanding of it. 

It’s common that we don’t think about it a lot. Even though good businesses will apply it daily.

The reasons mentioned earlier can give you a better understanding of what value is. A specific example really helps when you’re trying to grow a business.

If you can help others while also being engaging and responsive with them that’s really going to build trust and credibility for your business.  

So my best word advice is to start practicing it right now the sooner the better.

Your Turn: How can you provide value to others in your business?

I would like to get your thoughts on this topic. Do you have a good understanding of what value entails?

When providing value, are you willing to go that extra mile to grow your business?  Can that be providing a free resource?

How much of an impact do you want to have by providing solutions to your customers?

Feel free to share your thoughts by leaving a comment below. I look forward to reading your responses, and I’ll gladly respond promptly.

If you got value from this article, please bookmark this website to visit later for new posts every week.

Spread the word to others. Sharing is caring!

To get more of this type of content, you won't want to miss out my daily email letters. These are worth some golden nuggets and best tips to help you in your business. Sign up today!

Count me in on the daily letters via email!

For the latest videos that come out every week, subscribe to the YouTube channel. Also, be sure to check out our new space on 
Twitter X!


Twitter (X)

Medium Profile
Eric is the owner and chief editor of notimekillers.com. 

He takes great pride in helping people manage their time and grow their businesses. 

Eric is a firm believer in financial and time freedom, as he believes in financial independence and taking ownership of your time. 

“Time is your most important asset. It can be your best friend or worst enemy. How you use your time can shape the future you desire to have.” 

In his leisure time, Eric loves to write and read whenever possible. He enjoys going for long walks outdoors while doing in-home workout videos every week. 

You can also connect with Eric via LinkedIn.

Self Photo 2019: Here's a picture at a building in downtown Chicago.

4 thoughts on “Why Providing Value Is Important: 3 Reasons For Business”

  1. I completely agree.  The questions you ask to encourage thinking about value are great.  

    I have a fishing site: Although I represent different companies that sell fishing equipment, I try to provide value by giving examples of how the equipment works for me.  

    I also attempt to write about the places where the equipment probably should not be used…. do’s and don’ts for each piece.  As well, I let people know if there are unique ways I use the equipment.  

    I hope I am providing the value that you have pointed out is so important.

    • Hi Anastazja,

      Yes, providing value is very important when it comes to business. It sounds like you have a good understanding of value based on the website you have.

      You clearly tell your own experience or perspective on the topic. I think that’s a great way to help someone who needs more clarification on a topic, or wants a second opinion in general.

      So I think you definitely got that down when it comes to your fishing websites. You’re really getting used to it and know what you’re talking about.

      Kudos to you on that. Thank you very much for sharing your thoughts- I greatly appreciate them.

  2. Well, well, well, what do we have here? An article about the importance of providing value in business? Sign me up! 

    Now, you might be thinking, “Why bother providing value? Can’t I just make a quick buck and call it a day?” Sure, you could do that, but you’d be missing out on a whole lot of benefits.

    First of all, providing value sets you apart from the competition. People remember the businesses that went above and beyond to make their experience worthwhile. 

    It’s like when you go to a fancy restaurant, and they give you a free dessert. You’re more likely to remember that restaurant and recommend it to others.

    Secondly, providing value builds trust and loyalty with your customers. If they know they can count on you for quality products or services, they’ll keep coming back for more. 

    Plus, they’ll be more likely to spread the word to their friends and family.

    And finally, providing value just feels good, doesn’t it? Knowing that you’re making a positive impact on people’s lives is a reward in itself.

    So, to the author of this article, thank you for reminding us of the importance of providing value. It’s a lesson that can benefit us all, whether we’re in business or just trying to make someone’s day a little brighter.

    • Hello Bob,

      What can I say? You explained value far much better than I did!

      That’s exactly how we should think of this concept. Providing value can separate you from your competition. 

      When you go above and beyond (while putting the customer first), you stand a better chance of doing better than the rest.

      I loved your example of the fancy restaurant. That’s so true: There are a few restaurants that purposely have higher prices. 

      The reason is the value component- higher prices can mean better quality. People are willing to pay a higher price in return for a high-quality, valuable experience.

      So you made some excellent points, I’m glad you expanded on this concept even further. You know a lot more about value than I do.

      Thank you very much for sharing your wonderful insights. I can’t express how much I appreciate your valuable comment.


Leave a Comment