Square Ecommerce Review: Is It A Simple Store Builder?

These days, eCommerce continues to grow at a rapid pace. Online presence is even more critical for business owners. It might be beneficial to check out website builders such as Square Online. Throughout my Square eCommerce review, I will talk about how this platform can help you make your business stand out online.

Whether you’re someone starting out or you have a traditional brick-and-mortar business, Square Online can be a great solution to getting a website up and running. Also, you may want something minimal if you don’t want to run a huge eCommerce store. Square Online is designed for those who don’t want too much for an online store but need the right amount of tools for business growth.

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What Is Square?

Square (formerly SquareUp) is an eCommerce website builder designed to help businesses deliver their products and services. Square Online is part of Square in general- a digital payments and financial services company.

Square started in 2009 as a credit card payment processing company. The key people included Jack Dorsey (former CEO of Twitter) and Jim Mckelvey. Over the years, it has helped a lot of businesses by providing efficient financial services.

Introducing Square Online (YouTube)

Square expanded beyond just credit card services in the years to follow. Regarding this review, Square acquired Weebly, another website builder, and incorporated its features onto the platform. Today, it is commonly known as Square Online for building ecommerce websites.

With more than 40 million websites running through Square, businesses can make the most out of delivering their services online. Businesses range from brick and mortar stores, to food trucks, and small business owners looking to run an online store exclusively.

Square offers a wide range of services; however, for the purpose of this review, we will focus on Square’s online website builder. I will do a brief breakdown of setting up a store through Square and cover some key features.

Square ecommerce review: This post is a review of Square Online, known for building ecommerce websites for businesses.

Setting up a store on Square: How it works

Here’s a brief walk-through of setting up a store on Square. These images are from my Square account.

Web Page Design

Setting up a homepage is simple to do. The themes through Square look very professional. 

If you look at the layout on the page, it’s similar to other content management systems such as WordPress. If you’ve used WordPress before, you’ll be able to navigate through this page easily.

From your homepage, it shows your company name, basic contact information, and links for people to follow any social media channels you may have.

Square ecommerce review: Square has simple layouts for having a homepage on your online store.

Add An Item To Sell

You can add a product (or multiple ones) to a single page. Going into specifics, you list out the prices, fill out a short description of the product, selecting options for shipping or delivery.

Some neat features to adding products include adding coupons or discounts for your customers. There’s also an option for customers to use gift cards (i.e. American Express), and you can categorize products as well.

If you have a paid plan for Square Online, you have the option to provide customer reviews. Customer reviews on your website can be beneficial in building a good reputation for your business. When you have products that sell well, customer reviews are the icing on the cake.

Square ecommerce review: Square allows you to customize your page when adding a product or service
Square ecommerce review: Square has nice layout pages for any type of product you intend to sell.

Setting up a domain

You can connect to an existing domain that you own, or you can get a free square domain if you sign up for one of their plans. A custom domain is considered a $12 value, so you would get a good deal on that.

Verify your identity

There’s an extra step in verifying that you’re the owner of the Square store. There are some precautions made when it comes to those receiving payment via Square Online.

Set up shipping rates

Provides a convenient step-by-step guide to reviewing shipping rates

Collect sales

Square provides an automatic tax calculator to get your taxes set up. It will vary depending on where you reside and sales taxes are collected.

Publish your website

Once you get the initial things set up (building the web page, setting up shipping), your online store is ready to go live.

Square has a basic setup guide to get your website up and rolling. What I like the most are the tutorials and instructional videos to help you get started.

Key Features

Square Online has a lot of features to help build your online store. For this review, I will lay out some of the top features people take advantage of on Square. 

On-demand delivery

If you prefer to have products delivered to your customers, Square makes it easy to get stuff out sooner. You can automatically dispatch couriers (USPS, UPS, FedEx) to deliver orders from your online store. Also, it’s commission-free so you don’t have to pay extra.

On-demand delivery typically costs $1.50 per order (plus any additional delivery fees). If you were to search outside of Square, you would be paying more in delivery fees. So Square is fair when it comes to on-demand delivery services.

Self-service ordering

Customers can order products by using QR scan codes (usually of a digital menu). They can conveniently order and pay through a desktop, laptop, or mobile phone.

Square marketing

There are lots of options for marketing your Square online store. They can range from automated messaging, email campaigns, and using social media platforms. 

Square Online has an option for you to make a contact list so that you can reach out to your customers about your services. When potential customers visit your website, they can sign up to join your email list.

Square ecommerce review: Square has simple marketing tools to help promote your website. A nice overview of your marketing campaigns through email or social media.

Also, Square can easily integrate your store through several social media channels. Some of them include:

  • Have your online store present on Facebook and Instagram
  • Order with Google- highlights your search with Google Search Results (involves some basic SEO)

*The Google option is only available for food and drinks sites

  • TikTok for Business- If your audience happens to be on TikTok, be sure to get your products out in front of them through that platform 
Square ecommerce review: Square marketing can help get your business promoted and earn revenue at a nice pace.

Customer Loyalty Program

Square has a customer loyalty program if you have customers making repeated purchases. Through this program, your customers can earn points or start after making purchases. Once earned, they can use them up to earn rewards (i.e. swag) in lieu of being a loyal customer.

Providing a loyalty program can be beneficial for your business. Square reports that stores with a loyalty program see a 40% increase in repeat visits. So it’s well worth it if you want to maintain existing customers for long-term growth.

Square ecommerce review: Square has a neat loyalty program for your customers, with a 40% return rate.

Photo Studio

Square has a little feature where you can get perfect photos set for your store. Having this option costs a lot less than hiring a professional, on-site photographer. So if you like having crystal-clear images for your product, a photo studio is well worth looking into.

Apps & Integration

Square Online has a nice list of apps to help get your store functional. App subjects range from marketing, inventory management, shipping, and business tools.

Can Square Online make your business more efficient?

As more businesses transition to online services, using your time wisely will be key to success. Square is well-known for efficient payment processing (which makes payment easier to handle).

Square offering an online website builder has been a level up for the company. If you run a traditional brick-and-mortar business, offering alternatives can help give your customers flexibility. It is beneficial for your business to offer your customers online ordering and delivery options.

One thing about Square Online that stands out is the simple layout of an online store. It may be a learning curve for some individuals, but it’s self-explanatory and straightforward when you go through the step-by-step guide.

Business owners want something that’s easy to understand and navigate through an online store. With Square Online, it makes it quicker to get an online store running in no time.

Can Square Online help grow your business?

Square has plenty of features to help you earn revenue online. Unlike other platforms, it provides the right amount of tools for your business to succeed.

For instance, I know someone who runs a traditional brick-and-mortar store. When I spoke with him early on, he wanted to expand his business beyond in-person services. However, he didn’t want something where he needed a lot of things in setting up an online shop.

After doing his research, he thought Square Online was a simple solution for his business. After getting set up, he’s been acquiring more customers online than if he were to limit himself to in-store services only.

One of the options he’s taken advantage of is having his products delivered to his customers’ residences. Also, he makes the most of curbside pickup and contactless payment options. So he makes the most of his online store, and his business has grown since he found Square Online.


Square offers a few plans for individuals to look into. The best part is they have a free plan available if you’re not willing to put any money into it yet.

The free plan gives you an option to see if a Square online store is right for your business. To make things better, you only pay fees when you make a sale (currently, it’s 2.9% + 30 cents per transaction for all plans).

Here’s a breakdown of the plans they offer.

FreeProfessional ($12/month- billed annually)Performance ($26/month- billed annually)
Premium ($73/month- billed annually)
-Unlimited products
-Square POS (Point of sale) for mobile devices
-Free features
-Custom domain for one year
-No Square ads
-Custom font uploads
-Professional features
-Accepts Paypal
-Product reviews
-Advanced reporting
-Performance features
-Low processing rates
-Real-time shipping
Prices accurate as of February 2021

Pros & Cons


  • Free plan along with a free custom domain
  • Reasonable prices are great for small businesses (whether offline or online)
  • All in one payment system
  • Great marketing features to promote the store, including email marketing, paid advertisements, and social media channels


  • Not a lot of options for customizations
  • Shipping is not the best (for example, the rates are not adjustable)
  • Customer service is OK- needs improvement
  • Transaction fees are high for some plans

Is Square Worth It?

Rating: 4/5

Square Online is another great option for launching an eCommerce store. Its user interface is simple and easy to use, which makes building an online store smoother. 

Unlike other platforms, Square offers reasonable prices for its plans. These plans are great for those in small businesses that don’t have a lot of online sales. Perhaps someone who has a traditional business wants an online presence with minimal usage. For a minimalist, having a website built in Square Online may be an excellent option.

As listed, customer service could use some improvements. The individual I mentioned earlier said he had some small issues dealing with the customer service team.

But overall, the customer service has been decent from what I was told about his experience. Also, the shipping options could be better. The rates could be better when it comes to organizing orders online.

Square ecommerce review: Square is a well-known company for their payment processing services.

Final Words

Square Online is another great opportunity to grow your business with its website builder services. If you’re someone who sells in-person often but still wants an online presence, Square Online can assist with that. 

If you’re ready to get your business rolling with Square, check out their plans today. The best part is you can start with a free plan, along with getting a free customized domain. That’s a great value to have when starting out with building a website.

Square Online Banner 1: This is an ad for the Square Online program.

If you’re impressed with what you see, consider upgrading to make the most of their features. There’s a lot you can do when it comes to marketing and making your store stand out. Whatever plan you choose, Square Online will help get your business off to a great start.

Your Turn: Is Square Online worth a shot?

I would like to know your thoughts about Square. Are you familiar with their payment processing services? Have you or someone you know used Square’s services before?

How easy is it to use their website builder? Are there any features that you think stand out? If not, what do you not like about Square Online?

Feel free to share your thoughts by leaving a comment below. I look forward to reading your thoughts, and I’m happy to help answer any questions you have. 

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Eric is the owner and chief editor of notimekillers.com. 

He takes great pride in helping people manage their time and grow their businesses. 

Eric is a firm believer in financial and time freedom, as he believes in financial independence and taking ownership of your time. 

“Time is your most important asset. It can be your best friend or worst enemy. How you use your time can shape the future you desire to have.” 

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Self Photo 2019: Here's a picture at a building in downtown Chicago.

6 thoughts on “Square Ecommerce Review: Is It A Simple Store Builder?”

  1. An exceptional review and great format for the review Eric, I dealt with Square for a number of years and never realized they offered this type of online presence for a website. Most certainly this is all very new and enticing. Thank you for the great information. Great job!

    • Hi Coyalita,

      Yes, Square has improved over the years now that it has an online website builder. I think you’d be amazed to see how much Square can do beyond just credit card payments.

      It definitely is new and well worth looking into as well. I’m glad you found this review helpful, and that Square can help with your personal or professional needs.

      Thank you very much for sharing your thoughts- I do appreciate you leaving a comment on the website. Please do come back and visit soon.

  2. Very extensive review Eric! It is very detailed and informative. I do have a Square account and I use it to receive payments from my logistics business customers.

    The one thing I like about Square is the fact that they pay you next day for all your transactions submitted by 7 PM, unlike Stripe. With Stripe, you have to wait at least 2 days (sometimes 3).

    I do have a question: Does Square allow recurring subscriptions to be managed by the customer? I.E. cancel, renew or update. Thanks again for a great review!

    • Hi Salifou,

      Similar to your logistics business, a lot of people with similar businesses turn to Square. This service has helped a lot of businesses process transactions on their behalf.

      That’s good to know about Square making timely decisions. I think that’s an important part of running an efficient business, rather than having customers wait longer to get transactions submitted. That’s probably one reason why Square stands out.

      Regarding your question, Square permits recurring subscriptions to be managed by users. All of the options you mentioned are offered for active Square users.

      I did some research, and I think this page should be helpful if you’re interested in recurring subscriptions. It’s very extensive, and they provide efficient solutions when it comes to managing payments/subscriptions.

      Thank you for asking. I really appreciate your thoughts on your experience using Square. I hope you continue to have an excellent experience using Square as a business owner.

  3. I have used Square before in the early stages of my ecommerce business. During that period, Square was at its primitive stages. Over the years this product has improved a lot.

    I gained a more solid understanding about this product and looking forward to implement it in the future. The features that are mentioned such as payment gateway, the online store capabilities, the different pricing plans all add value to the article.

    It provides clarity and helps me determine which plan to select in the future. 

    • Hi Shivaram,

      Since it’s inception back in 2009, Square has substantially improved their processing services. At one point, it was mainly credit card processing. Now, they offer more services such as their online website builder (which I wrote about in this review).

      I can tell you’ve made the most out of their services. If you use it, there are a lot of things you can use for Square. 

      Some of them may be just add-ons (which you’ll pay extra). But if it worth investing a little more in your business, then by all means go right ahead. But I do like their online website builder- it’s very simple and straightforward.

      Thank you very much for providing your experience using Square. I greatly appreciate your insights.


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