Is Creative Writing Or Keywords More Important For SEO?

Is creative writing or keyword research more important for SEO? This question might have crossed your mind if you’re a blogger, content creator, or SEO enthusiast.

When it comes down to it, keyword research wins no matter what. It might seem controversial, especially for creatives who cherish the artistic aspect of content creation.

The answer isn’t as straightforward as one might hope. Both creative writing and keyword research are essential for search engine optimization (SEO).

However, it’s important to remember that this doesn’t undermine the importance of high-quality, engaging content. 

It’s about finding the perfect balance. Let’s delve deeper into why keyword research is so crucial and how it can work harmoniously with excellent writing.

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  1. Writing Consistently Leads To Authority
  2. The Importance Of Keyword Research
  3. Finding A Target Keyword That’s Relevant To The Niche
  4. Writing The Actual Article
  5. Incorporating Your Target Keyword in Your Article
  6. Publishing Your Article On Your Website
Is creative writing or keywords more important for SEO? This post will go over which one is more important for ranking in Google.

Is creative writing or keywords more important for SEO?

Regarding SEO, keyword research tends to be more critical than creative writing. It’s because using the right keywords can guide your content creation, helping it align with search trends and improving visibility, even though the quality of writing should not be undermined.

Writing consistently leads to authority 

Consistency in content creation is a crucial factor that can help build authority and trust with search engines like Google. 

When you regularly produce high-quality, keyword-optimized content, you signal to search engines that your site is active, reliable, and dedicated to providing valuable information. 

Over time, this consistent delivery of valuable content can help establish your website as an authoritative source in your niche. 

Search engines aim to provide their users with the best and most relevant content; therefore, they favor sites that are seen as authorities. 

Hence, consistent content production increases your visibility and improves your ranking potential, as search engines will prioritize your content over less authoritative sources.

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The importance of keyword research

Keyword research is the foundation upon which successful SEO strategies are built. 

It helps you understand what your potential customers or readers are looking for and enables you to create content that meets their needs. 

For instance, suppose you run a blog on healthy eating. Your research might reveal that “gluten-free recipes” is a popular search term. 

This discovery can guide your content creation, leading to articles that attract more readers and rank higher in search results.

Using Jaaxy- The most basic keyword research tool

Jaaxy is a keyword research tool that Wealthy Affiliate provides. Jaaxy offers robust functionality to find high-performing keywords relevant to your niche. 

It provides data on search volume, competition, and even potential profitability, making it a powerful tool in the hands of content creators. I find it to be a simple tool for finding the best keywords to target in my blog posts.

A relevant article from

Read next on “Is Keyword Research Important For A New Blogger? Using Jaaxy, to learn the criteria for doing keyword research using Jaaxy.

Finding a target keyword that’s relevant to the niche

Finding the right target keyword is an art. It must be relevant to your niche, have a decent search volume, have low competition, and make grammatical sense.

Basically, I follow the 50/50 rule for doing effective keyword research via Jaaxy, which includes the following:

  • Has a Search Volume of Over 50: For instance, if you’re in the fitness niche, the keyword “how to lose weight” might have a high search volume, indicating high user interest.
  • Has a Low Competition Number Below 50: A keyword like “best low-impact exercises for seniors” might have lower competition, improving your chances of ranking high in search results.
  • Keyword Makes Grammatical Sense: It’s important that your keyword is grammatically correct. For example, “how lose weight fast” may have a high search volume but is grammatically incorrect. A better option would be “how can i lose weight faster.”

What is more important for SEO?

The most crucial aspect to focus on for SEO is using keywords strategically, particularly incorporating them in the right places. Ensuring your target keyword is in the article title and the first paragraph is paramount to optimizing your content for search engines.

Is creative writing or keywords more important for SEO? This graph lays out some good tips to writing a SEO-friendly blog post.

Writing the actual article

Now that you have your target keyword, it’s time to write your article. Here are some best practices for writing a blog post that will help with SEO, while increasing its chances of ranking in Google.

The target keyword is in the article title

If your keyword is “beginner yoga poses,” a suitable title could be “10 Beginner Yoga Poses for Increased Flexibility.”

Below is a screenshot of a blog post I published on one of my niche websites. Here’s what the title looks like.

Is creative writing or keywords more important for SEO? Here's what the title of the article looks like.

The target keyword is in the first paragraph

Including your keyword in the first paragraph is vital. 

For example, “Are you new to yoga? These beginner yoga poses will help increase your flexibility and boost your wellness journey.”

Is creative writing or keywords more important for SEO? Here's the keyword in the first paragraph.

Using captivating headings throughout the article

Headings break your article into readable sections. 

For instance, “Why Beginner Yoga Poses Matter,” “Top 5 Beginner Yoga Poses,” and “Tips for Mastering Beginner Yoga Poses” are headings that will keep the reader’s interests going.

Is creative writing or keywords more important for SEO? This list comes with captivating headlines in the article.

Writing your article naturally

Here, the emphasis on natural writing becomes vital. Especially for new bloggers, the process of writing can seem daunting. 

However, the most important thing is to write as you speak and make your content conversational, relatable, and engaging. 

Your keyword should flow seamlessly within your content, not disrupting the reader’s experience.

Incorporating your target keyword in your article

Knowing where to place your target keyword can significantly impact your SEO performance. 

Two critical areas where your keyword must appear are in your title and in the first paragraph of your content.


The title of your article is the first point of interaction with your reader and search engines, making it a vital place for your keyword. 

However, it’s crucial that the keyword’s inclusion feels natural and does not disrupt the title’s flow or meaning. 

For example, if your keyword is “best vegan recipes,” a suitable title could be “The 10 Best Vegan Recipes for a Healthy Lifestyle.” 

Here, the keyword is seamlessly integrated and gives the reader a clear idea of what to expect from the article.

First paragraph

Similar to the title, your keyword should appear in your article’s first paragraph. 

This practice signals to search engines what your content is about right from the start. It also helps readers understand the focus of your article quickly. 

Ensure the keyword’s usage feels natural and contributes to the paragraph’s overall context. 

For instance, for the keyword “best vegan recipes,” your first paragraph could start as: 

“Are you looking for the best vegan recipes that taste delicious and contribute to a healthier lifestyle? This article will guide you through ten fantastic dishes that tick all these boxes.”

The human element: Write for humans, not just to the search engines

Remember, while the strategic placement of keywords is important, the goal is to create engaging, informative content that provides value to your readers. 

Always aim for a natural writing style incorporating keywords seamlessly- rather than forcing them into your content. You want to make your writing resonate with your readers.

Publishing your article on your website

Once your article is written, it’s time to publish it on your website. Optimize your metadata, tags, and links with your keyword to boost your SEO further.

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Final Words

While creative writing and keyword research is crucial for SEO, keyword research takes the trophy. 

It directs your content creation process, ensuring your efforts bear fruit in search engine rankings and traffic. 

However, it’s important not to compromise the quality of your content in the quest for keyword optimization. 

After all, satisfying your reader’s quest for knowledge should be the ultimate goal.

Where to start creating keyword-rich content

As a final call to action, if you want to delve deeper into the world of SEO and content creation, we invite you to check out Wealthy Affiliate. 

Their basic core training will equip you with everything you need to start producing high-quality, keyword-rich content that resonates with your audience and ranks high in search engine results. 

Start your journey to SEO mastery today! Check out the training lesson by watching the video below.

Watching this lesson requires you to upgrade to at least a Wealthy Affiliate premium membership.

If you’re not ready, I strongly recommend you set up a free starter account (FSA) and go through the first level of the OEC course. 

If you’ve already upgraded, log into your account and proceed from there.

Your Turn: Do you believe keywords are important in good SEO?

I want to get some feedback on this topic. Here’s some food for thought:

  • What has been your experience with keyword research? Have you found it to be as crucial for SEO as we discussed in this article?
  • How do you balance using keywords with maintaining a natural and engaging writing style?
  • Do you have any tips or techniques to share?
  • Have you used tools like Jaaxy for your keyword research? How has it impacted your content creation and SEO strategy?”

Feel free to share your thoughts by leaving a comment below. I look forward to reading your responses and’ll gladly respond promptly.

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2 thoughts on “Is Creative Writing Or Keywords More Important For SEO?”

  1. When it comes to SEO, striking a balance between creative writing and keyword research is essential. 

    While some may argue that creative writing takes precedence, keyword research plays a crucial role in guiding your content creation process. 

    Understanding what your target audience is searching for allows you to tailor your content to their needs, improving visibility and attracting more readers. 

    Consistency in producing high-quality, keyword-optimized content signals to search engines that your site is authoritative and reliable, leading to better rankings. 

    So, while creative writing is important, keyword research is a fundamental aspect of SEO that shouldn’t be overlooked.

    • Hi Israel!

      Yes, you’re totally spot on with that understanding. I firmly believe that keyword research rules no matter what, and it’s a skill we need to hone over time.

      If we can do that, then it’ll be easier to know who we need to target for maximum results. I think that’s what we need to focus more on these days.

      Thank you very much for sharing your wonderful insights- they’re greatly appreciated.


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