How Can I Start A Business When I’m Not Sure What To Do?

Have you ever asked, “How can I start a business when I’m not sure what to do?” If so, you’re not alone. 

Starting a business, especially online, can seem daunting when you’re not certain about your next steps. But don’t worry, this guide is here to help you navigate this journey!

In this article, I’m going to review some steps you can take if you’re uncertain. It can help with getting on the right path that fits your interests.

Note: We may include products or services that will be helpful to our readers. This post may contain affiliate links. For more information, please review the affiliate disclosure page.
  1. Understanding Your Uncertainty
  2. Transforming Uncertainty into an Action Plan
  3. Getting Started With Your Online Business
  4. Key Tips To Stay Motivated & Overcome Obstacles
How can I start a business when I'm not sure what to do? This post will go over where to get started in the direction of building a successful business.

How can I start a business when I’m not sure what to do?

Start by addressing your uncertainty, which could stem from various sources like lack of experience or fear of failure. Next, engage in self-evaluation to identify your strengths and interests. After that, validate your ideas and take practical steps, such as setting up your online presence. 

How Do You Start A Business When You’re Not Sure What To Do? 5 Things

Understanding Your Uncertainty

Uncertainty can stem from several sources. It could be due to a lack of experience, fear of failure, or financial concerns.

Awareness of your uncertainty’s source can be a crucial first step in addressing it.

Lack of experience

The world of online business can be intimidating if you’ve never dabbled in it before. The jargon, technology, and strategies are like learning a new language. 

But don’t fret; every successful online entrepreneur was once a beginner too.

Fear of failure

The fear of failure is a common stumbling block for many aspiring entrepreneurs. The thought of investing time, energy, and money into a venture that might not work out can be scary. 

But remember, every failure is an opportunity to learn.

A relevant article from

Read next on “Why Is Failure A Form Of Learning? 3 Reasons It Helps Us“, to learn why failure can be identified as a learning opportunity first and foremost.

Financial concerns

Starting a business often requires some level of financial investment. If money’s tight, this can be a source of worry. 

However, online businesses often require less upfront investment compared to traditional brick-and-mortar ones.

How can I start a business when I'm not sure what to do? This graph lays out some factors to starting a business.

Transforming Uncertainty into an Action Plan

Now that we understand the roots of our uncertainty, let’s convert that into a concrete action plan.


Begin by identifying your strengths and interests. Ask yourself the following questions:

  • Are you an excellent writer? Or perhaps you have a knack for graphic design? 
  • Maybe you’re passionate about fitness or wellness. 

Your strengths and passions can be transformed into a viable online business.

Market Research

Next, understand industry trends and demands. Explore popular online platforms, check out competitors, and identify gaps your business could fill.

Here’s a helpful resource for conducting online market research.

Idea Validation

Once you have a business idea, it’s essential to validate it. 

Collect feedback from potential customers, create a minimum viable product (MVP), or conduct surveys to see if there’s a market for your product or service.

When should I start my first business?

The right time to start your first business varies for everyone and depends on various factors. These include your financial readiness, the amount of time you can dedicate, and feeling prepared to handle the ups and downs of entrepreneurship. However, don’t wait for the “perfect” moment, as it might never come. It could be the right time to start if you have a validated business idea and are committed to learning and adapting.

Getting Started with Your Online Business

Once you’ve tackled the uncertainty and have a business idea, it’s time to kick things into gear.

Legalities and Formalities

Understanding the legal aspects of starting an online business is vital.

Ensure you’re aware of any required licenses or permits, understand tax obligations, and consider legal business structures.

Setting Up Your Online Presence

A strong online presence is crucial for any online business. Here are some steps to get you started:

  • Website: Create a user-friendly, mobile-optimized website that clearly communicates your brand and offerings.
  • Social Media: Platforms like Instagram, LinkedIn, or YouTube can be excellent tools for reaching potential customers.
  • SEO: Optimizing your website for search engines can help you gain visibility and attract organic traffic.

How do I decide what business to start?

Deciding what business to start should ideally be a reflection of your strengths, interests, and market demand. Undertake a self-evaluation to understand your skills and passion areas. Follow this with market research to identify trends and market gaps. The intersection of your abilities and market need can guide you to the type of business you should start.

Key Tips to Stay Motivated and Overcome Obstacles

Starting an online business can be a roller coaster ride even with a solid plan and a great idea. Here are some tips to help you stay motivated:

  • Celebrate Small Wins: Every milestone, no matter how small, is a step towards success. Celebrate it!
  • Learn from Failures: Failures are inevitable. See them as learning opportunities rather than setbacks.
  • Seek Support: Join online entrepreneur communities or find a mentor. You’re not alone in this journey.
How can I start a business when I'm not sure what to do? There's never a perfect time to start- the time to start a business is now.

Final Words

So there you have it.

Starting an online business may seem daunting, but with some self-evaluation, market research, and determination, you’re well on your way to becoming a successful online entrepreneur! 

Remember, every successful journey begins with a single step. So, take that step today and start your online business journey. 

You’ve got this!

Looking for a different route with massive potential?

If you’ve resonated with this article and are considering venturing into entrepreneurship, I have an excellent resource for you to explore. 

Wealthy Affiliate is a modernized platform designed to support aspiring entrepreneurs like you on your journey.

As a Wealthy Affiliate premium member, you get help in three effective approaches:

  1. Core training modules: Wealthy Affiliate provides foundational training in four simple steps:
  • Choosing a niche you’re passionate about.
  • Building a straightforward and effective website.
  • Acquiring free traffic to your site.
  • Generating revenue from your online presence.

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3. Private messaging and mentorship: What truly sets Wealthy Affiliate apart is the personalized support you receive. That includes private messaging and direct assistance from myself and the co-founders. You get the chance to work directly with “the CEOs,” receiving first-hand advice from those who’ve been successful in this field. 

I encourage you to sign up for a free starter account with Wealthy Affiliate. Give it a test drive, explore its features, and see how it can potentially transform your entrepreneurial journey. 

You can upgrade to a premium account when ready to unlock even more resources and benefits. 

You have nothing to lose and everything to gain. Let Wealthy Affiliate be your guide as you step into entrepreneurship.

Your Turn: Are you considering taking a chance amidst unpredictable circumstances?

I would like to get your thoughts on this topic. Here’s some food for thought:

  • What’s your biggest challenge while trying to start your online business, and how did you overcome it?
  • Have you used any online resources to help you in your journey? What was your experience?
  • If you could give one piece of advice to someone just starting their online business journey, what would it be?

Feel free to share your thoughts by leaving a comment below. I look forward to reading your responses, and I’ll gladly respond promptly.

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Eric is the owner and chief editor of 

He takes great pride in helping people manage their time and grow their businesses. 

Eric is a firm believer in financial and time freedom, as he believes in financial independence and taking ownership of your time. 

“Time is your most important asset. It can be your best friend or worst enemy. How you use your time can shape the future you desire to have.” 

In his leisure time, Eric loves to write and read whenever possible. He enjoys going for long walks outdoors while doing in-home workout videos every week. 

You can also connect with Eric via LinkedIn.

Self Photo 2019: Here's a picture at a building in downtown Chicago.

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