Are low competition keywords good to rank up? That is a question that often pops up in the minds of those venturing into the world of online business.
Yes, low-competition keywords are less competitive, easier to rank for, and can drive a consistent flow of traffic to your site.
Also known as “low-hanging fruit,” these keywords can significantly improve your website’s ranking on search engines.
In this post, we’ll delve deeper into the concept of low-competition keywords and their importance in SEO. I’ll go over some key points based on a lesson from the core training at Wealthy Affiliate.
Note: We may include products or services that will be helpful to our readers. This post may contain affiliate links. For more information, please review the affiliate disclosure page.
- What Are Low Competition Keywords?
- How To Find Low-Competition Keywords
- How To Use Low Competition Keywords Effectively
- The Long-Term Benefits Of Using Low-Competition Keywords
Are Low Competition Keywords Good To Rank Up?
Yes, low-competition keywords are excellent for ranking up, especially for new and niche websites. These keywords face less competition, making it easier for your website to rank higher in search engine results. They can drive a consistent flow of traffic to your site and are a great starting point for any SEO strategy.
What Are Low Competition Keywords?
Low competition keywords, as the name suggests, are keywords that have less competition.
The low-hanging fruits are typically smaller and get less traffic but are more abundant.
Similarly, low-competition keywords may not attract high traffic like their high-competition counterparts, but they are plentiful and easier to rank for.
The Importance of Low Competition Keywords
For new and niche websites, low-competition keywords are a boon. They are the stepping stones to achieving higher rankings in Google.
While everyone is scrambling for the larger fruits at the top of the tree (high-traffic keywords), you can quietly gather the low-hanging fruits and build your online presence.
The Strategy Behind Using Low Competition Keywords
The idea behind using low-competition keywords is simple: volume.
By targeting a multitude of low-competition keywords, you can achieve rankings in volume.
This strategy is easier and less time-consuming than trying to rank for more competitive terms. It’s a strategy that can be used indefinitely and can lead to unlimited traffic.
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How to Find Low-Competition Keywords
Understanding QSR (Quoted Search Result)
To find low-competition keywords, you need to understand QSR or Quoted Search Results.
QSR is a metric that assesses the true competition in search engines for a specific search term.
Here are some examples when I look up keywords related to lasagna. The lower the QSR, the better the chances of ranking, even for a new website.
Aim for keywords with a QSR of under 50.
To learn more about QSR, I encourage you to check out a basic keyword tool called Jaaxy.
Practical Steps to Find Low Competition Keywords
Finding low-competition keywords involves research. Use Jaaxy to come up with a list of at least five low-competition keywords for future articles.
Remember, these keywords need to make sense. Don’t just add a keyword to your list because it has low competition.
Do Keywords Still Matter For SEO?
Without a doubt, keywords are a fundamental part of SEO. They help search engines understand what your content is about, and they’re the phrases and terms your potential visitors use when searching for your products or services. Using the right keywords can help your website rank higher in search engine results, driving more traffic to your site.
How to Use Low Competition Keywords Effectively
Creating Engaging Content
Once you have your list of low-competition keywords, it’s time to create content.
Your content should be informative, engaging, and visually appealing.
Include your keyword in the title and the first few paragraphs of your article.
But remember, your focus should be on creating a quality experience for the visitor.
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Read next on “Is Keyword Research Important For A New Blogger? Using Jaaxy” to learn why doing keyword research makes a difference when starting a new blog.
Focusing on the User Experience
When writing your content, keep the user experience in mind. Structure your article in a way that’s easy to read and engaging.
Break up your content into short, detailed paragraphs and use subheadings to make it easy to navigate.
Should I Use High Competition Keywords?
High-competition keywords can be beneficial as they often have high search volumes, meaning more people are looking for that specific term. However, they can be challenging to rank for, especially for new websites. It’s often recommended to start with low-competition keywords and gradually target more competitive terms as your website gains authority and visibility in search engines.
The Long-Term Benefits of Using Low-Competition Keywords
Using low-competition keywords can lead to unlimited traffic and revenue opportunities.
In the early stages of your website, focus on these keywords. As your website gains authority in search engines, you can start targeting more competitive search terms.
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Low-competition keywords are essential for new niche websites.
Low-hanging fruit keywords are less competitive, meaning that it is easier for your website to rank higher in search engine results pages (SERPs).
That can lead to more traffic to your website, which can help you to achieve your online business goals.
There are a lot of great takeaways from learning the low-hanging fruit method to keyword research. So I encourage you to check out the lesson.
Watching this lesson requires you to upgrade to at least a Wealthy Affiliate premium membership.
If you’re not ready, I strongly recommend you set up a free starter account (FSA) and go through the first level of the OEC course.
If you’ve already upgraded, log into your account and proceed from there.
Remember, in the world of online business, there are no shortcuts to success. But with the right strategies, tools, and a bit of wit, you can make your journey a lot easier. Happy ranking!
Your Turn: Will you take advantage of using low-hanging fruit keywords?
I would like to get some feedback from you. Here’s some food for thought:
- Have you started implementing low-competition keywords in your SEO strategy? If so, what changes have you noticed in your website’s ranking and traffic?
- What challenges have you faced while trying to rank for high-competition keywords, and how did you overcome them?
- Can you share any tips or strategies that have worked well for you in finding effective low-competition keywords?
Feel free to share your thoughts by leaving a comment below. I look forward to reading your responses, and I’ll gladly respond promptly.
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Eric is the owner and chief editor of notimekillers.com. He takes great pride in helping people manage their time and grow their businesses. Eric is a firm believer in financial and time freedom, as he believes in financial independence and taking ownership of your time. “Time is your most important asset. It can be your best friend or worst enemy. How you use your time can shape the future you desire to have.” In his leisure time, Eric loves to write and read whenever possible. He enjoys going for long walks outdoors while doing in-home workout videos every week. You can also connect with Eric via LinkedIn.